Comments for Paul Gillin's Blog: Social Media and the Open Enterprise

Comment on Blogging your book to the top by pgillin

pgillin — Sat, 17 Jan 2009 04:25:21 +0000

I set up a blog specifically for the purpose, posted each chapter as an entry and asked for feedback via comments. I posted my second book on a wiki and invited direct edits. The volume of traffic was actually lower for that experiment (several reasons for that) and it was confusing trying to synchronize the comments/changes posted on the wiki with the manuscript that was kept in Word format. All in all, I’d use the blog approach next time.

Comment on Blogging your book to the top by Marla

Marla — Fri, 16 Jan 2009 23:09:31 +0000

When you say you “… posted the chapters of The New Influencers online for several months and asked for comments and feedback,” can you provide a bit more detail? Where did you post? Your website? In a blog? Ho did you solicit feedback?
Thanks

Comment on The Future Will Be Twittered by Wolfy

Wolfy — Sat, 22 Mar 2008 15:40:00 +0000

Only problem is that you can only see the comments of the people you are following, unless everyone agreed to include sxsw in each tweet and then everyone could track that. That would make a great ad hoc social network. But you guys probably already do that…

-M

Comment on Social Network Wars are Over; Now the Fun Begins by Paul Chaney

Paul Chaney — Thu, 20 Mar 2008 14:17:00 +0000

I wholeheartedly concur. I believe the future lies in penetrating niche markets. Either companies need to find existing niche social networks to market to or, perhaps better yet, start one of their own.

Comment on The New Influencers is in The Wall Street Journal – Again! by Scott Monty

Scott Monty — Mon, 17 Mar 2008 14:00:00 +0000

Thanks for the compliment, Paul. I couldn’t do a run-down of major books in the new media space without mentioning yours. Glad to give you an additional boost.

Comment on Don’t Let Tools Distract You by Josh Bernoff

Josh Bernoff — Tue, 11 Mar 2008 14:30:00 +0000

We’re reading from the same hymnal Paul — this is a big theme in our book Groundswell.

Our recent article in Sloan Management Review shows some of the objectives we think people should pursue. Here’s a link:

http://sloanreview.mit.edu/smr/issue/2008/spring/01/

/Josh

Comment on ‘Infuencer Marketing’ challenges assumptions by Paul Dunay

Paul Dunay — Sat, 08 Mar 2008 21:17:00 +0000

Paul

I felt the same way when I was interviewing Duncan Watts for my podcast series (no relation to Duncan Brown who wrote the book Influencer Marketing)

He was challenging the assumptions of the Influencer in his research and was featured in a Fast Company article called Is the Tipping Point Toast?

You can listen to the podcast here
http://buzzmarketingfortech.blogspot.com/2008/02/influencers-shminfluencers-podcast-with.html

Comment on Daily reading 03/03/2008 by Narendra

Narendra — Tue, 04 Mar 2008 00:38:00 +0000

Actually, twitter is considered micro-blogging. Lifestreaming (lifecasting, news feeds, activity streams) is the concept of aggregating activities across multiple websites as a way of displaying your social identity.

What you do online = who you are.

The open web concept was pioneered by 30 Boxes two years ago and now looks to be an essential feature of any new social application.

Comment on Marketing in the sky: Another reason I hate US Airways by Brent

Brent — Sun, 02 Mar 2008 01:21:00 +0000

I would like to second your sentiment. The nick name commonly used by Phoenicians for “their hometown airline”, America West prior to the name change to US Airways to hide the guilty – was America Worst. It always was and continues to be an appropriate title.

Comment on Daily reading 02/27/2008 by Jake McKee

Jake McKee — Thu, 28 Feb 2008 03:48:00 +0000

Thanks for the recognition!
It was a great event, and huge thanks Ted Shelton at The Conversation Group for the fun.